http://www.joshabe.com Josh Abe Wed, 15 Feb 2012 18:13:16 +0000 http://www.joshabe.com en http://joshabe.com/Lowe-s-Shop-Expert http://joshabe.com/following/joshabe.com/Lowe-s-Shop-Expert Wed, 15 Feb 2012 18:13:16 +0000 Josh Abe 778369 <img src="http://payload.cargocollective.com/1/1/53822/778369/GST_washers.jpg" border="0" width="670" height="642" width_o="1080" height_o="1036" src_o="http://payload.cargocollective.com/1/1/53822/778369/GST_washers_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/778369/GST_washers1.jpg" border="0" width="670" height="642" width_o="1080" height_o="1036" src_o="http://payload.cargocollective.com/1/1/53822/778369/GST_washers1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/778369/GST_washers2.jpg" border="0" width="670" height="642" width_o="1080" height_o="1036" src_o="http://payload.cargocollective.com/1/1/53822/778369/GST_washers2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/778369/GST_washers3.jpg" border="0" width="670" height="642" width_o="1080" height_o="1036" src_o="http://payload.cargocollective.com/1/1/53822/778369/GST_washers3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/778369/GST_washers4.jpg" border="0" width="670" height="642" width_o="1080" height_o="1036" src_o="http://payload.cargocollective.com/1/1/53822/778369/GST_washers4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/778369/GST_washers5.jpg" border="0" width="670" height="642" width_o="1080" height_o="1036" src_o="http://payload.cargocollective.com/1/1/53822/778369/GST_washers5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/778369/GST_washers6.jpg" border="0" width="670" height="642" width_o="1080" height_o="1036" src_o="http://payload.cargocollective.com/1/1/53822/778369/GST_washers6_o.jpg" align="left" /> This was one of my first long-term projects with Lowe's. I was tasked with the creation of a tool that would assist visitors to the website in finding the appliance that best suited their needs, based on a set of questions centered around attributes of their appliance of choice. I was given wireframes and asked to create an experience that was both exciting to use, but also positioned Lowe's as a friendly expert in the field of appliances. This project went through several iterations, but I was able to work closely with marketing and merchandising departments to guide the project to a solution that satisfied the needs and desires of the business partners. Photoshop Illustrator Date of work: 2010 My Role: Designer Completed at: Lowe's Home Improvement http://joshabe.com/Lowe-s-Efficient-Home http://joshabe.com/following/joshabe.com/Lowe-s-Efficient-Home Mon, 10 Jan 2011 02:04:04 +0000 Josh Abe 778358 <img src="http://payload.cargocollective.com/1/1/53822/778358/EH_index.jpg" border="0" width="670" height="1003" width_o="1020" height_o="1527" src_o="http://payload.cargocollective.com/1/1/53822/778358/EH_index_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/778358/EH_saveMoney_projects.jpg" border="0" width="670" height="1003" width_o="1020" height_o="1527" src_o="http://payload.cargocollective.com/1/1/53822/778358/EH_saveMoney_projects_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/778358/EH_saveMoney.jpg" border="0" width="670" height="1003" width_o="1020" height_o="1527" src_o="http://payload.cargocollective.com/1/1/53822/778358/EH_saveMoney_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/778358/EHWires.jpg" border="0" width="670" height="1003" width_o="670" height_o="1003" src_o="http://payload.cargocollective.com/1/1/53822/778358/EHWires_o.jpg" align="left" /> Lowe's Efficient Home Website This project was done in partnership with the Lowe's marketing team and Energy Star affiliates to position Lowe's Home Improvement as a leader in energy efficiency, as well as an expert resource in the field of energy efficient products. I worked closely with the Lowe's team and the Energy Star affiliates as well as 3rd party vendors to develop a mood that communicated a clean and efficient way of living while still adhering to the Lowe's tone and representing the Lowe's brand. I maintained an orderly workflow constant communication with the project manager, the information architect, the copy writing team, as well as the team of developers to ensure the project stayed organized and on schedule. It was crucial that I be a leader on the project and provide valuable direction because I had to interface with multiple copy and development resources and divide the work evenly between players. I was able to keep a cohesive view of the project and facilitate healthy communication between team members, and the project launched smoothly and on-time, despite several setbacks at the outset of the project. Photoshop Date of work: 2010 My Role: Designer Completed at: Lowe's Home Improvement http://joshabe.com/Labor-Day-at-Lowe-s http://joshabe.com/following/joshabe.com/Labor-Day-at-Lowe-s Mon, 10 Jan 2011 02:04:04 +0000 Josh Abe 642909 <img src="http://payload.cargocollective.com/1/1/53822/642909/laborDayHomepage829.jpeg" border="0" width="670" height="1374" width_o="1020" height_o="2092" src_o="http://payload.cargocollective.com/1/1/53822/642909/laborDayHomepage829_o.jpeg" align="left" /> Photoshop Date of work: 2010 My Role: Designer Completed at: Lowe's Home Improvement http://joshabe.com/Signature-Placemaking http://joshabe.com/following/joshabe.com/Signature-Placemaking Sat, 13 Nov 2010 02:02:58 +0000 Josh Abe 777632 <img src="http://payload.cargocollective.com/1/1/53822/777632/signature3.jpg" border="0" width="670" height="386" width_o="670" height_o="386" src_o="http://payload.cargocollective.com/1/1/53822/777632/signature3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/777632/signatureplacemaking.jpg" border="0" width="670" height="386" width_o="1339" height_o="773" src_o="http://payload.cargocollective.com/1/1/53822/777632/signatureplacemaking_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/777632/signature2.jpg" border="0" width="670" height="386" width_o="670" height_o="386" src_o="http://payload.cargocollective.com/1/1/53822/777632/signature2_o.jpg" align="left" /> SignaturePlacemaking.com This website was made for a property development company who reclaimed several dilapidated buildings and rebuilt them into beautiful structures that could be inhabited again. Crosland wanted to communicate that their commitment to excellence was such that they are willing to personally sign their name on properties they build. I received a print ad campaign and was asked to build a website that accurately reflected the brand voice and was consistent with the rest of the campaign. Photoshop Illustrator Actionscript 2.0 Date of work: 2008 My Role: Designer, Developer Completed at: Corder Philips http://joshabe.com/LKW-Development http://joshabe.com/following/joshabe.com/LKW-Development Sat, 13 Nov 2010 02:00:28 +0000 Josh Abe 777628 <img src="http://payload.cargocollective.com/1/1/53822/777628/lkwdevelopment.jpg" border="0" width="670" height="470" width_o="926" height_o="650" src_o="http://payload.cargocollective.com/1/1/53822/777628/lkwdevelopment_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/777628/lkw1.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload.cargocollective.com/1/1/53822/777628/lkw1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/777628/lkw2.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload.cargocollective.com/1/1/53822/777628/lkw2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/777628/lkw3.jpg" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload.cargocollective.com/1/1/53822/777628/lkw3_o.jpg" align="left" /> LKWDevelopment.com This website was made for LKW Development company to showcase the beauty of their housing developments and properties near Lake Wiley. I worked closely with the client to guide them through the process of deciding what kind of tone would best represent their family company and attract the kind of visitors that would be interested in their offerings. Together, we found that their audience wanted to see large, beautiful images in order to make a call to the company, so the website features galleries of images with deep color and beautiful views. I worked alongside the client every step of the way, maintaining expectations, advising their decisions, and calming uncertainty about this new experience with the internet. Photoshop Actionscript 2.0 Date of work: 2008 My Role: Designer, Developer Completed at: Corder Philips http://joshabe.com/Live-at-Irish-Creek http://joshabe.com/following/joshabe.com/Live-at-Irish-Creek Sat, 13 Nov 2010 01:27:32 +0000 Josh Abe 777587 <img src="http://payload.cargocollective.com/1/1/53822/777587/irishcreek.jpg" border="0" width="670" height="455" width_o="1110" height_o="755" src_o="http://payload.cargocollective.com/1/1/53822/777587/irishcreek_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/777587/irishcreek1.jpg" border="0" width="670" height="455" width_o="670" height_o="455" src_o="http://payload.cargocollective.com/1/1/53822/777587/irishcreek1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/777587/irishcreek2.jpg" border="0" width="670" height="455" width_o="670" height_o="455" src_o="http://payload.cargocollective.com/1/1/53822/777587/irishcreek2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/777587/irishcreek3.jpg" border="0" width="670" height="455" width_o="670" height_o="455" src_o="http://payload.cargocollective.com/1/1/53822/777587/irishcreek3_o.jpg" align="left" /> LiveAtIrishCreek.com This website was made for a gated community called Irish Creek in North Carolina. I was able to work closely with the client and help them find the tone and web representation that worked best for their audience and brand. I was able to choose photography that best reflected the beauty of their development and achieve a final product that both exceeded the client's expectations and brought them the kind of homebuyers they were looking for. Photoshop HTML PHP CSS Javascript Actionscript 2.0 Date of work: 2008 My Role: Designer, Developer Completed at: Corder Philips http://joshabe.com/Self-Promo-Video http://joshabe.com/following/joshabe.com/Self-Promo-Video Tue, 05 Oct 2010 14:37:02 +0000 Josh Abe 679976 This was a quick experiment I did with textures in Cinema4D during school. It was made to demonstrate perspective and lighting. Cinema4D After Effects http://joshabe.com/Mansard-Roof-Kinetic-Type http://joshabe.com/following/joshabe.com/Mansard-Roof-Kinetic-Type Tue, 05 Oct 2010 14:35:20 +0000 Josh Abe 679972 This was my first foray into motion graphics work, and my first project experimenting with After Effects. It remains unfinished, but I enjoy the style of the graphics and the overall mood of the piece. After Effects Photoshop Personal Project http://joshabe.com/DeskIt http://joshabe.com/following/joshabe.com/DeskIt Tue, 05 Oct 2010 14:34:33 +0000 Josh Abe 679963 This video was produced to promote a software for car dealerships to transact deals more efficiently and profitably. The audience was a demographic steeped in the automobile industry where fast cars and eye-catching graphics are prevalent, and the video was designed with that in mind. Cinema4D After Effects Date of work: 2010 My Role: Motion Graphics Designer Completed at: Great Direct Concepts http://joshabe.com/Wake-Up-Amelia http://joshabe.com/following/joshabe.com/Wake-Up-Amelia Tue, 05 Oct 2010 14:04:52 +0000 Josh Abe 641830 <img src="http://payload.cargocollective.com/1/1/53822/641830/full.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/53822/641830/full_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/641830/record.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/53822/641830/record_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/53822/641830/sleeve.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/53822/641830/sleeve_o.jpg" align="left" /> Wake Up Amelia is a song I wrote and played at a friend's wedding, and then pressed into a 45rpm vinyl for a wedding gift. I put together a complete package that was representative of their wedding style and the music, and formed a seamless print piece that communicated a mood from the congratulatory letter typed on a typewriter to the brown paper packaging tied up with string. Photoshop Illustrator InDesign Date of work: 2010 My Role: Designer, Recording Artist Personal Project